Link bait (or linkbait) refers to anything on a website that encourages links from other websites. It can include content, online tools, downloads, or anything else that another site owner might find compelling enough to link to. Link bait is important because most search engines use backlines as a major factor in determining ranking.
Link Baiting is just like fishing. You publish a new page on a topic and set it free on the web. Hopefully others pick up on the content as fresh and interesting and link to it. The article is the bait, and the link is the catch.
Some common Link baiting Techniques
- Talk about a specific community.
- Give people a way to feel important about themselves, someone they care about, or something they feel should be important.
- Take recent events and scale them out to others in your community.
- Be provocative or controversial.
- Be a contrarian.
- Be thorough.
How effective is Linkbaiting?- Linkbaiting is the most effective form of linkbuilding. Generally links gained using this method only increase in value so you don’t have to worry about massive disvaluing. Sometimes small webmaster sites will link to your linkbait, at this point the link has only a small amount of value but as time passes that site grows and the link from it grows as well. In this case overtime your value from that specific site would increase which effects your rankings positively. Now not all links achieved through linkbaiting will increase like this. But overall most are not disvalued.
What forms of linkbaiting I use?
These are the most common methods: Writing a killing single article or series of articles (a series generally does much better), a controversial article or a tool. Is one better than another? Not necessarily. It depends on the article or tool. Depending on that either could perform best. Tools generally cost more to produce but if they are unique and in high demand they can become a massive linkbait. Especially if your offering it free while the competition charges.
What forms of linkbaiting I use?
These are the most common methods: Writing a killing single article or series of articles (a series generally does much better), a controversial article or a tool. Is one better than another? Not necessarily. It depends on the article or tool. Depending on that either could perform best. Tools generally cost more to produce but if they are unique and in high demand they can become a massive linkbait. Especially if your offering it free while the competition charges.
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