Content & Keyword Optimisation

Search engines love content ie text, and if there isn't any meaningful text or relevant content on our web site then no one is going to find us. If our site is basically an e-commerce web site or it has only product information or it is a shopping cart, then this can cause a problem. In this case we have to provide all the information related to products. If we sell widgets, we can talk about how the widgets are made, what we can do with the widgets, free widget recipes, etc. A quality & informatics content is a really great way to keep the customers coming back as well as being a good search engine strategy.

Keyword Optimisation:
The basic theory to keyword optimization is that each web page should be as focused on one or two keyword phrases, so the search engine will think the page is highly relevant to those keywords. Preferably you would create one page for each of your keyword and devote that page just to that keyword.

When Google’s bot is going through out site it is looking to try to figure out what each page is about. It does this by looking at a) the title tag, b) the heading tag, c) other onpage elements like body text d) alt tag and e) incoming text links. So ideally you would to choose one keyword or phrase for each. So we have to provide our targeted keywords inside the tital tag and also inside the page if we provide keywords in h1 tag then the search engine crawler give this keyword more importance. Here some points we have to look after when we are going to optimize a webpage.

• Please write your title in a descriptive manner not as keyword1, keyword2, keyword3.
• Excessive uses of heading tag may be make your site an a spam
• Excessive uses of keywords also harmful to your site. (eg- Aim for 300-400 words on each page with 7 - 10% keyword density is generally treated as good —but this is a rough guide, as Google changes its algorithm often and there is much debate on what is ideal.)
• Using the keywords in the tag of an image is a good habit.
• Don’t use duplicate or copied content for your website. Always try to make your content updated & provide new fresh content to your website.