Pay per click, or PPC, is an online advertising technique used on various search engines. Pay per click advertisements are usually text ads placed near search results; when a visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay for placement and pay for ranking.
PPC started in the year 1998 by Goto.com, a 25 employee startup company (later Overture, now part of Yahoo). However, Pay Per Click Advertising was only introduced in 2002, until then, advertisements were charged at cost per thousand (CPM) but Yahoo Advertisements have always been PPC, since its introduction in 1998. Google Adwords, Yahoo Search Marketing and Microsoft Ad Center are the largest operators in PPC advertising.
PPC started in the year 1998 by Goto.com, a 25 employee startup company (later Overture, now part of Yahoo). However, Pay Per Click Advertising was only introduced in 2002, until then, advertisements were charged at cost per thousand (CPM) but Yahoo Advertisements have always been PPC, since its introduction in 1998. Google Adwords, Yahoo Search Marketing and Microsoft Ad Center are the largest operators in PPC advertising.
- Instant Results - No need to wait for your product or service to reach the user review. Immediate Traffic to your website.
- Economical – It is economical as compared with other traditional advertising techniques.
- Ideal for Testing Market – Pay Per Click is Ideal for short term advertisement campaigns. We can test the user reaction on particular products or services with immediate results.
- Return On Investment – It can provide immediate return on Investment especially if your website is processing business or sales online.
- Extremely Flexible – Its easy to adjust, add, delete or edit your keywords and copy, target geographic locations and set timings of appearing of your ad copy.
- Avoid Unnecessary Keywords – For those keywords which you do not want your adcopy to get appear & hence clicked can be avoided by using negative keywords.
- Total Control – In PPC Campaigns, the steering wheel is totally in your hands i.e you decide the daily budget, keywords, adcopy ( tile, description, URL) .
